5 LANE MARKETING

# 1: Audience Engagement

# 2: Brand Awareness

# 3: Product Interest

# 4: Conversion

# 5: Brand Loyalty

# 1: Audience Engagement
This stage entails defining your audience and making the general public aware of you company and products.

The initial stage of marketing, involving print, radio, BA’s, outdoor, activations, Content, Social, and General Ads.


# 2: Brand Awareness
This second stage of marketing involves creating a community and presence for your Company within it’s own Industry.

This involves, building a brand narrative, getting customer reviews and testimonies, email marketing, blogs, social, SEO, Influencer Marketing, Industry relevant content, and connecting with your client base.


# 3 Product Interest
The 3rd state of Marketing concerns people who have already expressed interest in your products. This stage heavily relies on Seo, Email marketing, Social Media, Sem, and Ppc.


# 4: Conversion
This is debatebly the most important part of the marketing process, converting Interested leads into sales. This relies on web design, UX, customer service, Cro, sales tactics, and general business practices.


# 5: Brand Loyality
Once you’ve made sales, keep your customers coming back!
Using email marketing, reviews, referral and loyalty incentives and general recycling of all 5 steps to maintain your customers and use them as brand reps.